"The way media spies on celebrities, documenting their every action, the internet marks your digital footprints.Through locationmapping, micro-blogging sites and online photo albums, you can stay abreast of where your love interest is and with whom at any point of time."You've got mutual friends, you see photos of them with your friends, and you think, 'Hey, this person might be nice, I could consider going on a date with him," says 23-year-old advertising account executive Komal Shah, who is going on a blind date next week.Says ad guru Prahlad Kakkar, "Technology has made life much easier for young people.It still requires flirtation and charm, but there isn't much of the traditional movie-and-dinner. Instead, millennials — today's 20-and-30-somethings — "meet up" and invite their romantic interests to hang out with a group of friends."Sometimes, there isn't even a telephonic invitation; just a last-minute SMS or tweet for an impromptu 'hook-up' or chat," says graphic designer Ankit Wadhwa, a 30-year-old wading through the shifting landscape of contemporary dating.Typically referring to a lifestyle of short-term commitment-free flings, the popular media — be it romantic films, sitcoms or chick lit — finds it sexy, but the idea may be scary for parents.And what about the people indulging in it — the millennials?
They have started questioning their own motives for tying the knot.Says relationship counsellor Dr Tushar Guha, "Pre-marital sex is no longer a crime, because there is a shift in perception.Marriage is no longer the goal of getting into a relationship.But if you disagree, love was never meant to be fair and square.Most social networking apps have been readily accepted by Indian users - whether they're matrimonial-based, message-based or even image-based.